Author: Shikha Mukerjee

The 2024 Lok Sabha election has brought a unique and intense battleground of words, with social media and homemade content playing a significant role in disseminating messages to the masses. Prime Minister Narendra Modi’s divine claims sparked a social media frenzy, with opponents like Mamata Banerjee in West Bengal seizing the opportunity to counter his statements. This election campaign has seen a shift in narrative strategies, with regional parties leveraging local social media networks to reach voters. The BJP’s traditional messaging dominance is now challenged by a multitude of sources, leading to diverse interpretations of political statements. The explosive creativity…