Author: Mariam Mokhtar

In Egypt, solidarity with Gaza has taken the form of boycott campaigns targeting companies with ties to Israel, gaining momentum recently. In response to the war on Gaza and the boycott movement, Egyptians have turned to economic pressure on companies linked to Israel as a means of showing support. One prominent target of the boycott is PepsiCo, which acquired SodaStream, an Israeli company. Egyptians have opted for local alternatives like SinaCola and Primo’s Pizza, seizing the marketing opportunity amidst backlash against international brands. Local brands have capitalized on the boycott trend, with Trobi witnessing a significant sales increase. H.A. Cosmetics…