Author: Daniel Bush

The 2024 presidential election is heating up on TikTok, where the Trump campaign is facing challenges in engaging young voters, as per an exclusive Newsweek report. Despite efforts to appeal to the platform’s younger audience, anti-Trump content is dominating, with over 15,300 videos garnering 2.6 billion views in the past two months. On the other hand, the Harris campaign is gaining traction on TikTok, resonating with the platform’s predominantly liberal and young user base. The popularity of anti-Trump videos contrasts sharply with the engagement around policy issues where Trump leads in the polls, such as immigration and the economy. Key…