Online retail is booming, with internet users worldwide purchasing goods and services online. In Finland, one popular payment method for online transactions is Zimpler. However, Zimpler recently faced backlash for servicing online casinos without proper Swedish licensing.
Zimpler, originally launched in 2012 as a mobile payment method, later revamped its services to accommodate pay n play casinos with bankID verification. This decision proved successful, attracting online casino customers looking for a convenient and secure payment method.
In July 2023, the Swedish Gaming Authority ordered Zimpler to stop offering services to gaming companies lacking a Swedish gaming license. Despite legal challenges, the court ruled in favor of Zimpler. However, the appeal filed by the Gaming Authority continues the debate on Zimpler’s involvement in promoting illegal gambling.
The gambling regulations in Sweden and Finland have been scrutinized for flaws, particularly in controlling the gray market. Finland’s upcoming licensing system in 2027 poses similar challenges, raising concerns about repeating Sweden’s mistakes.
Stay tuned to see how these developments unfold in the future.
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