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Stephen Jones, a renowned aviation expert, recently highlighted the challenges faced by new airlines trying to enter the Canadian market. According to Jones, Air Canada and WestJet have established strong brand presence, airport positions, and government relations, making it difficult for new players to compete.
The airline industry is known for its competitive nature, but breaking into a market dominated by established giants like Air Canada and WestJet presents a unique set of obstacles. Jones emphasized the importance of differentiation and innovation for new airlines to carve out a space in the industry.
Despite the challenges, Jones remains optimistic about the future of the aviation sector in Canada. He believes that there is still room for growth and innovation, urging new players to focus on providing unique value propositions to attract customers.