Ecuador’s tourism sector is facing a severe crisis due to the country’s battle against drug gangs, leading President Daniel Noboa to declare an “internal armed conflict” in January 2024. This decision follows a series of violent incidents that have tarnished Ecuador’s image as a diverse tourist destination, known for its Andean glaciers, tropical beaches, and the iconic Galapagos Islands.
With a skyrocketing homicide rate jumping from 5.8 per 100,000 inhabitants in 2018 to 46.5 per 100,000 in 2024, the situation escalated with the assassination of a presidential candidate in August 2023. This prompted drastic measures, including a state of emergency declaration and labeling drug gangs as terrorist organizations.
Although these events have significantly impacted tourism, Minister Mateo Estrella remains optimistic about the industry’s recovery. Despite a 10% decline projected for 2024, efforts to promote popular destinations like Baños and Cuenca continue, with the U.S. State Department classifying Ecuador as a relatively safe option for travelers.
While challenges persist, Ecuador’s tourism industry shows signs of resilience and potential for recovery with strategic planning and effective communication to rebuild its image as a secure and enticing destination.