Mercedes-Benz in India is witnessing a surge in the number of first-time luxury car buyers opting for electric vehicles (EVs). This trend is helping the German automaker boost its sales and establish a strong foothold in the Indian luxury car market. The MD of Mercedes-Benz India, Santosh Iyer, shared that in the first half of 2024, the company sold 9,300 cars in India, with 5% being electric models, marking a significant increase from the previous year.
A growing segment of young Mercedes buyers are turning to EVs for “differentiation” and to set themselves apart in their social circles. This group includes opinion leaders such as doctors, lawyers, and architects who want to showcase their transition to sustainable mobility. With the launch of the EQS 580 SUV, Mercedes aims to cater to this growing demand for electric luxury vehicles in India.
While the EV market in India is still small, Mercedes is committed to expanding its offerings and localizing production to meet the government’s target of achieving 30% EV sales by 2030. Through strategic investments and the introduction of new electric models, Mercedes is paving the way for a green automotive future in India.