Tributes have been paid to a top business executive who died in a tragic farm accident in regional Victoria on the weekend.
Medibank chief marketing officer Lisa Ronson lost control of the All Terrain Vehicle, or quad bike, she was riding and crashed on a private property near Daylesford on Saturday evening.
Emergency services were called to the property in Ullina but she could not be saved.
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WorkSafe is investigating the accident and police will prepare a report for the coroner.
Ronson, 52, became the chief marketing officer for Medibank in July.
She was widely respected in the Australian marketing industry.
Ronson was also an adjunct professor at Deakin University in Victoria and a board member of Wheelchair Rugby Australia.
Medibank chief executive David Koczkar said those at the private health insurer had been left heartbroken by Ronson’s death.
“We are devastated by the news of Lisa’s passing,” Koczkar said.”Lisa was a brilliant, loved, and much respected member of our team at Medibank.
“Our thoughts are with her family and friends during this very difficult time.”
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