by Ibrahim Tadros – Managing Director of Asda’a BCW-Jordan
Since the dawn of its existence in Jordan, corporate communication has adopted traditional tactics such as press statements and conferences to engage responsibly with the media and public. While these methods were undoubtedly effective back then, the rise of TV and radio marked a turning point.
Since the dawn of its existence in Jordan, corporate communication has adopted traditional tactics such as press statements and conferences to engage responsibly with the media and public. While these methods were undoubtedly effective back then, the rise of TV and radio marked a turning point.