Senegal’s president creates “tradi-modern” fashion waves across the country

In Senegal, politicians’ sartorial choices are spreading to the streets of Dakar and beyond. A trend that has been going viral in recent weeks and made news headlines, it’s a trend called “tradi-modern,” worn by the President and Prime Minister, that more and more Senagalese younger generations are wearing. FRANCE 24’s Gavin Lee welcomes Owen Ndiaye, the fashion designer who has been styling the president Ousmane Sonko for the past eight years.