Throughout Vice President Kamala Harris’s abbreviated presidential run, she often emphasized one key principle that separated her campaign from that of former President Donald Trump. When Trump mocked her laughter, Harris pushed back by framing her propensity for exuberance as an invaluable strength: “I find joy in the American people,” she said in September. “I find joy in optimism, in what I see to be our future and our ability to invest in it.” On Tuesday afternoon, several hours before the polls closed, Harris once again reminded the voting public of this core value. “To everyone who has worked hard and brought back the joy during this campaign—thank you,” she captioned a video posted to her X account.
But as election results came in, jubilation seemed limited to supporters of her opponent, who espoused a very different view of the fractured electorate. Early Wednesday morning, the media projected that Trump would win, affirming that American voters remain entranced—and energized—by his divisive rhetoric. In her concession speech that afternoon, Harris asked her supporters not to succumb to despair over this moment of darkness, and instead to “fill the sky with the light of a brilliant, brilliant billion of stars—the light of optimism, of faith, of truth and service.” Harris’s loss is not an unequivocal indictment of joy as an organizing strategy, in electoral politics or otherwise. But it does illustrate the limits of peddling optimism as a change candidate without rigorously critiquing the status quo—especially when voters see you as part of maintaining it.
Hope is always a hard sell, and Harris inherited an unenviable candidacy: President Joe Biden didn’t step down from his reelection bid until a disastrous June debate performance (and some serious muscling within the party) forced his hand. Not only did Harris have less than four months to make her case to the American people, but as Biden’s VP, she was also saddled with the baggage of his administration—right as his approval rating hit a new low. To many voters, Harris represented an extension of the Biden policies that they (sometimes unfairly) blamed for inflation, low wages, and unemployment, a message that Trump hammered home with his slogan “Kamala broke it. Trump will fix it.” Whereas Trump was able to galvanize the GOP base by stoking economic resentments, Harris was tasked with gamely winning over frustrated voters without undermining her party’s sitting president.
Harris’s position in an unpopular White House made her a tricky messenger for idealistic visions of the future, amid both economic discontent and tremendous geopolitical instability. Her ties to the Biden administration also put Harris in a categorically different position than Barack Obama was in during his first presidential run, in 2008, when his sanguine campaign promises landed with voters in part because his call for unity offered a stark departure from hawkish, Bush-era partisan politics. As a presidential candidate, Obama was also a blank slate, having spent just part of his sole senatorial term in the national spotlight; he had more latitude to define himself because he was weighed by very little history.
When asked what she would have done differently from Biden during the past four years, Harris said last month, “There’s not a thing that comes to mind”—other than that she would have had a Republican in her Cabinet. For some voters in the Democrats’ base, that type of rhetoric just didn’t inspire excitement—moderate Democrats’ attempts at bipartisan collaboration, which Republican lawmakers have been less keen to initiate, have at times yielded disappointing results. Nor did it ameliorate concerns about the Biden administration’s continued support of Israel’s war in Gaza, which put the party at odds with some young voters, as well as many in the Black, Muslim, and Arab American communities. Harris, a supporter of Israel, often spoke more empathetically about the conflict in Gaza than Biden did, but she also skirted the issue; asked during a CNN town hall what she would say to someone who was considering supporting a third-party candidate because of her position on the conflict, she deflected by saying that voters “also care about bringing down the price of groceries.”
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Moments such as this undercut the Harris campaign’s cheerful aesthetics. Asking voters to look past humanitarian atrocities in the name of curbing inflation may be a strategy with precedent, but it’s not one that feels driven by a joyful service mandate. And during a year that’s been disastrous for incumbent politicians around the world, the Democratic Party failed to offer an energizing vision of doing things differently. Take The New York Times’ reporting on how Wall Street’s private-equity firms, investment banks, and wealthy corporate executives were influencing Harris’s economic-policy agenda. Giving “large corporations a seat at the table and giving them a voice,” as one executive put it, sounded to some voters a whole lot like business as usual.
For many Americans feeling the downstream pains of corporate greed, preserving the sanctity of a dysfunctional political system is not a motivating factor at the ballot box. But as in 2016, the Democrats focused heavily on how unfit Trump is for the presidency—an argument aimed at wooing suburban Republicans and independents—rather than offering their base exciting, practical solutions to the country’s problems. In 2016, substantial portions of the party’s base rallied around the populist senator Bernie Sanders, but the party instead backed the establishment figure Hillary Clinton (and, according to Sanders’s camp, ignored attempts to help keep his supporters engaged in crucial swing states). The following election cycle, the party again picked a more centrist candidate over Sanders, but Joe Biden heeded some of the lessons from Sanders’s popular campaigns—and forged a broader coalition by moving left on some issues.
Several years later, Harris could have used that enthusiasm—but Democratic leadership didn’t seem to give much thought to why those voters supported Sanders in the first place. Despite the fact that voters consistently identified the economy as the issue most important to them, Harris stopped criticizing Big Business abruptly during her campaign, and the party walked back an earlier proposal to lower everyday costs by combatting grocery price gouging. In the immediate run-up to the election, the campaign pivoted away from emphasizing other commonsense, populist ideas that have clear benefits for average working Americans. Paid family and medical leave, which Harris’s running mate, Tim Walz, signed into Minnesota law as the state’s governor, is tremendously popular. So, too, is raising the minimum wage, as results on some state ballot measures show, even in red states such as Alaska.
The rich may insist that money can’t buy happiness, but anyone who has struggled to feed their children or afford rent knows that nothing is more thrilling than finally attaining a modicum of financial security. Addressing the barriers that many Americans face when trying to get there—and their frustrations that the Democratic political establishment doesn’t share their priorities—might just have inspired some lasting optimism this time around.