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Trade show organiser in Hong Kong calls for prioritising funding for global events.

Trade show organiser in Hong Kong calls for prioritising funding for global events.
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The organiser of Hong Kong’s Mega Show, a major trade exhibition, urges government to prioritize funding for international events to boost tourism and business travel post-pandemic.

Duncan Cheung Shui-kwai highlights industry struggles due to geopolitical tensions and lack of long-haul flights; emphasizes the importance of traditional European and North American markets over the Middle East.

ComAsia Limited, the company behind Mega Show, calls for more effective allocation of HK$500 million government subsidy for international exhibitions which contribute significantly to Hong Kong’s economy.

Cheung refers to the “Incentive Scheme for Recurrent Exhibitions” aimed at revitalizing the MICE industry in Hong Kong. Despite challenges, he remains hopeful about the future of the city’s exhibition and trade show sector.

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