The 2024 presidential election is heating up on TikTok, where the Trump campaign is facing challenges in engaging young voters, as per an exclusive Newsweek report. Despite efforts to appeal to the platform’s younger audience, anti-Trump content is dominating, with over 15,300 videos garnering 2.6 billion views in the past two months.
On the other hand, the Harris campaign is gaining traction on TikTok, resonating with the platform’s predominantly liberal and young user base. The popularity of anti-Trump videos contrasts sharply with the engagement around policy issues where Trump leads in the polls, such as immigration and the economy.
Key Insights
The data underscores the sway of negative content on social media, particularly among younger demographics, with TikTok being a key battleground for the youth vote. The Harris campaign’s strategic use of the platform has propelled their message, highlighting a growing divide between Trump and Harris among TikTok users.
As Election Day nears, the TikTok landscape reflects the broader sentiment among young voters, signaling a critical factor in the 2024 race for the White House.