DawnMedia recently joined hands with the World Wildlife Fund-Pakistan (WWF-Pakistan) for their climate change initiative, ‘Breathe Pakistan’. This collaboration aims to address environmental challenges and promote sustainable practices across the country. The ‘Breathe Pakistan’ campaign, launched earlier this month, encourages citizens to incorporate environmental sustainability into their daily lives. Dawn CEO, Nazafreen Saigol-Lakhani, highlighted the power of unity and collective purpose in this partnership.
Through a signing ceremony at DawnMedia’s headquarters in Karachi, WWF-Pakistan officials expressed their commitment to climate advocacy and ecological preservation. This partnership seeks to inspire individuals, corporations, and communities to take action against climate change. The ‘Breathe Pakistan’ campaign includes initiatives like plantation drives, awareness campaigns, and collaborations with influencers and corporations to promote climate responsibility.
Pakistan, listed among the 15 countries with the highest disaster risk, faces profound impacts of climate change. With alarming statistics and reports, the need to address climate change and promote environmental stewardship becomes more urgent than ever. DawnMedia’s traditional and digital platforms will play a vital role in spreading the message of sustainability and environmental conservation nationwide.