Top thinkers, leaders, and industry influencers discussed the future of Greek tourism at the Reimagine Tourism in Greece conference organized by Kathimerini and SETE, focusing on sustainability and innovation.
Key speakers emphasized the need for Greece to adapt to changing tourism trends and enhance competitiveness in the sector. Yiannis Paraschis highlighted the challenges and opportunities facing the industry in 2024, while experts presented strategies for managing seasonality and geographical concentration of tourists.
The discussion also addressed investment prospects in luxury tourism, with Four Seasons Hotels planning to launch a new hotel in Mykonos. Recommendations were made to expand and improve Greece’s tourism infrastructure while preserving its natural beauty and cultural heritage.
The conference concluded with a panel on spatial planning, highlighting the importance of tailored solutions for each region and the need for sustainable development practices. Prime Minister Mitsotakis announced new regulations to regulate construction and protect the environment on the islands.