Investing in Greece’s tourism sector was a hot topic at the “Reimagine Tourism in Greece” conference, with hospitality leaders discussing the opportunities and challenges. Adrian Messerli of Four Seasons Hotels highlighted Greece’s appeal for investment, pointing to factors like environment, culture, and cuisine. While noting challenges in infrastructure and staffing, he expressed optimism about the government’s efforts.
Messerli also emphasized the high quality of Greek staff, stating that the workforce’s seasonal nature presents both challenges and opportunities. Four Seasons announced plans to open a hotel in Mykonos in 2025. Andreas Andreadis of Sani/Ikos Group praised Greece’s potential for tourism investment compared to other countries in the Mediterranean, but also noted challenges such as high taxes.
The conference, organized by Kathimerini, aims to promote sustainable tourism by bringing together industry leaders. The discussions shed light on the importance of collaboration between the public and private sectors to address issues and unlock Greece’s tourism potential.
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