Perth entrepreneur Casey Bryden reflects on the last time the royal couple visited Australia in 2015 and how it impacted her small business journey with her mother, Jillian Intini, selling parasols.
Despite a slow start, a personalized parasol for Camilla during their visit to Perth led to a significant spike in sales, propelling Sun Bella from a hobby to a successful business.
The smart marketing move brought long-lasting success to their business, inspiring other entrepreneurs to create similar opportunities during the royal visit.
In 2015, during the royal visit to Perth, the founders of Sun Bella, Casey Bryden and Jillian Intini, saw their small parasol business skyrocket after gifting a personalized parasol to Camilla, Duchess of Cornwall. This unexpected marketing move led to a surge in sales, transforming their hobby into a successful business. The impact of this royal connection continued to benefit Sun Bella, with customers still recalling the viral moment years later. As King Charles and Queen Camilla prepare for their upcoming visit to Australia, entrepreneurs may be looking to replicate the magic Bryden and Intini experienced during the last royal tour. This unique and serendipitous event showcases the power of seizing opportunities and the lasting effects of royal endorsements on small businesses.
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