UK Appoints New Minister for Investment, Poppy Gustafsson OBE, to Lead Strengthened Office for Investment
Poppy Gustafsson OBE was the former co-founder and CEO of British cyber security company Darktrace plc until her departure in September 2024.
A new Minister for Investment has been appointed to lead a strengthened Office for Investment as part of a Whitehall ‘shake up’ to enhance the government’s collaboration with businesses and investors. Poppy Gustafsson OBE, former CEO of Darktrace, will now oversee efforts to attract more investment into the UK.
The appointment aligns with the upcoming International Investment Summit, where global business leaders and government officials will strategize ways to boost the UK’s growth agenda. Prime Minister Keir Starmer and Secretary of State for Business and Trade Jonathan Reynolds express confidence in Gustafsson’s abilities to drive economic expansion and increase investment in Britain.
Gustafsson, excited about her new role, aims to promote the UK as a prime investment destination. The revamped Office for Investment will offer enhanced support to investors and streamline the business environment to foster growth and prosperity nationwide.
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