DNC launches six-figure ad buy in LGBTQ publications in key states

The Democratic National Committee is set to make history with a new advertising campaign targeting LGBTQ publications in key states. Starting with a $100,000 investment, the DNC aims to reach over 1 million voters in the first week through 16 publications in eight states. This includes prominent publications like the Washington Blade, Out South Florida, and Georgia Voice, among others.

The campaign emphasizes the message “Freedom is on the Ballot. Make a Plan to Vote,” guiding voters to Iwillvote.com for registration details. Collaborating with Rivendell, a leading LGBTQ media company, the DNC is showcasing the Progress Pride flag in its red, white, and blue ads.

The move comes amidst contrasting advertisements from the Trump campaign targeting LGBTQ issues. Bob Witeck, a veteran in LGBTQ marketing, hailed the DNC’s initiative as a breakthrough. This campaign signifies a significant step in engaging LGBTQ voters, who make up a substantial voting bloc, especially in swing states.

Gabriele Magni, a political science professor, underscores the importance of mobilizing LGBTQ voters for the upcoming elections. The DNC’s strategic ad buy demonstrates a commitment to inclusivity and voter empowerment within the community.