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US threatens Google with break-up in potential antitrust case

US threatens Google with break-up in potential antitrust case

The US government is considering breaking up the internet giant Google due to allegations of causing harm to Americans. This move follows a court ruling in August that found Google guilty of crushing its competition in online search. If the Department of Justice proceeds with the breakup, it would be a significant regulatory intervention in big tech history. Google has opposed the proposed remedies, arguing they could harm consumers, businesses, and developers.

The accusations against Google involve using products like the Chrome browser and Android operating system to drive users towards its search engine, where it profits from advertisements. The DoJ claims Google’s anti-competitive tactics prevented potential rivals from entering the market, enabling Google to charge excessively for ads.

Google argues that the remedies proposed by the government are excessive and would lead to higher prices for consumers. The tech giant also points out the competitive nature of the online advertising market. While Google still has a significant market share in online ads, other platforms like TikTok and Amazon are gaining popularity.



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