DawnMedia is launching ‘Breathe Pakistan’, an initiative to combat climate change by engaging citizens in environmental sustainability efforts in their daily lives. As Pakistan grapples with the challenges of escalating climate change, DawnMedia aims to inspire unity and collective action through this campaign.
The CEO of Dawn, Nazafreen Saigol-Lakhani, emphasizes the importance of reclaiming the environment with pride and ownership. The campaign not only focuses on individual actions but also aims to influence broader policy changes for a sustainable future.
‘Breathe Pakistan’ will utilize a cross-platform media approach to raise awareness and collaborate with environmental activists and think tanks. A conference planned for early 2025 will address the adverse effects of climate change in Pakistan.
Initiative aims to create a wider awareness through engaging campaigns on multiple mediums
Pakistan’s high disaster risk ranking highlights the urgent need for climate action, with reports showing increasing concerns about climate impacts among the population. Devastating floods and altered weather patterns have already had severe consequences, underscoring the importance of addressing climate change.
Published in Dawn, October 5th, 2024