Azerbaijan’s famous “Istisu” mineral water made its debut on the international stage during a visit by Prime Minister Ali Asadov and Belarusian Prime Minister Roman Golovchenko to the Azerbaijan Trade House in Minsk. This marked the first time the mineral water was presented abroad, showcasing the quality and uniqueness of Azerbaijani products.
The visit included a comprehensive overview of the Trade House’s activities, where the Prime Ministers explored a range of products from Azerbaijani companies tailored for the Belarusian market. A key highlight of the visit was the presentation of Kalbajar mineral water “Istisu,” leading to the signing of a partnership agreement between the Kalbajar Mineral Water Plant and the Azerbaijan Trade House in Belarus.
Under this agreement, Azerbaijan Trade House LLC will provide support in market positioning, marketing strategies, and ensure compliance with Belarusian regulations, further strengthening the presence of “Istisu” in the Belarusian market.