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Survival strategies for Europe’s auto industry – DW – 09/17/2024

Survival strategies for Europe’s auto industry – DW – 09/17/2024

Europe’s Auto Industry Faces Crisis

Europe’s auto industry is experiencing a significant downturn, with the sales of cars lagging behind expectations and new electric vehicle (EV) models struggling to attract customers. Major carmakers like Volkswagen, Renault, and Stellantis are dealing with overproduction, leading to idle factories and potential closures.

The situation is especially dire at the Stellantis plant in Italy, where Fiat 500e production has plummeted. Sales challenges are also affecting Renault in France and VW in Germany. The industry is undergoing a structural shift towards electric mobility, intensifying global competition and lowering Europe’s competitiveness.

Despite efforts to adapt, European automakers face fierce competition from Chinese manufacturers keen on venturing into the European market. The political push towards EVs, such as Europe’s Green Deal and bans on combustion engines, further complicate the industry’s landscape.

To combat these challenges, economists suggest a climate club to level the global playing field. However, uncertainties surrounding policies and decisions continue to haunt the market. The decline of the auto industry could jeopardize Europe’s economic prosperity, prompting calls for strategic measures to navigate the crisis and ensure the industry’s sustainability.

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