Nigeria has set a bold goal to elevate its creative economy, aiming to boost annual revenue from $5 billion to $100 billion. Minister Hannatu Musawa unveiled the strategy at an investor roundtable in Lagos, focusing on key areas like skills development and policy frameworks to create over two million jobs per year in the creative sector.
Currently, Nigeria’s creative industry contributes only 1.2% to the GDP, trailing behind other African nations. The government’s plan consists of 14 initiatives under four pillars: technology, infrastructure, international promotion, and intellectual property.
The technology pillar includes a digital content creation program, while plans for infrastructure involve establishing creative hubs across all states. Despite projecting a significant 400% growth by 2027, challenges like intellectual property issues and lack of funding persist.
Partnerships with organizations like BigWin Philanthropy and initiatives such as the Digital & Immersive Art Center are in place, but experts warn that without stronger IP regulations, growth will be limited.
To achieve the ambitious goal, Nigeria must address piracy, improve funding accessibility, and bolster IP protection. Success could position the country as a global leader in the creative industries, but overcoming obstacles will be crucial for this transformation.
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