In Chongjin, North Korea, residents are turning to energy-efficient “Notetels” as an alternative to power-hungry LCD televisions due to frequent power outages. These portable media players are in high demand despite market shortages, offering a practical solution for power-spotty situations. Notetels gained popularity for being affordable, easy to conceal, and versatile in playing various media formats, making them a sought-after commodity.
With government restrictions on private smuggling during the pandemic, new Notetels are scarce in marketplaces, leading to a thriving secondhand market. Used Notetels, priced at 300 Chinese yuan (around $46), are selling well despite their high costs compared to pre-pandemic prices. The resurgence in Notetel sales reflects the importance of reliable access to electricity, especially in a challenging economic climate.
For many residents struggling to make ends meet, Notetels offer a valuable source of income, highlighting the significant role these energy-efficient devices play in the daily lives of North Koreans. Despite the challenges they face, residents prioritize access to basic necessities like electricity and water, emphasizing the importance of these fundamental resources in their daily struggles.
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