How TikTok Contributed to AfD’s Success in German Elections

In recent regional elections, the far-right Alternative for Germany party (AfD) achieved record results, especially among young voters aged 18 to 24. Experts suggest that TikTok, a popular social media platform among the youth, played a significant role in this success by showcasing AfD content.

An analysis conducted by researchers revealed that AfD-related content reached a larger audience on TikTok compared to other political parties in the weeks leading up to the elections in Saxony and Thuringia. Despite producing fewer videos, the AfD’s presence on the platform was more prominent, possibly due to well-connected influencers and active party candidates amplifying the content.

This strategic use of TikTok has been credited for the AfD’s increasing popularity among young voters, reflecting a trend seen in previous elections. The party’s engaging content, ranging from political speeches to emotional narratives, has resonated well with users, showcasing a deep understanding of TikTok’s format.

As social media continues to shape political landscapes worldwide, the AfD’s success underscores the platform’s influence on voter engagement, especially among the younger demographic.

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