Shanghai is aiming to attract an additional 20,000 foreign tourists in just one month by hosting highbrow arts and cultural events. To achieve this goal, renowned artists like Munich Philharmonic, Alexandre Kantorow, and Bryn Terfel will be performing during the China Shanghai International Arts Festival from October 18. This festival will consist of 700 shows and is expected to draw 200,000 visitors, with 10% coming from outside mainland China.
Shanghai’s focus on cultural tourism is evident as it continues to use concerts and operas as a means to entice international visitors. The city’s mayor, Gong Zheng, sees the travel industry as a key player in stimulating economic growth. With 5,000 artists from 36 countries and regions invited to perform, the festival aims to showcase innovation and elevate the city’s global influence.
The annual Shanghai arts festival, established in 1999, is a cornerstone in shaping Shanghai’s image as a global cultural hub. Li Wenjie, CEO of Shanghai Yaheng International Travel, believes that these performances will further enhance Shanghai’s tourism sector and attract more overseas visitors.
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