In a recent turn of events, Commerce Minister Piyush Goyal has shifted his perspective on e-commerce companies in India, acknowledging the significant benefits they bring to the economy. Despite his previous concerns about predatory pricing, industry analysts and representatives from e-commerce firms have reassured that sellers ultimately determine prices, debunking the notion of unfair practices.
Goyal emphasized the need for a level playing field that accommodates local players and larger e-commerce entities alike, advocating for regulations that prevent unlawful activities such as predatory pricing. While some experts agree with the necessity of regulations to curb excessive discounts, others argue that the B2C business model is fundamental to e-commerce operations in India.
Amidst ongoing investigations by the Competition Commission of India, doubts have been raised regarding the legality of Goyal’s claims about Amazon’s alleged Rs 6,000 crore loss due to predatory pricing. Overall, the debate highlights the complexity of regulating e-commerce and ensuring fair competition in the market.
Published on 22 August 2024, 21:44 IST.
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