The Democratic National Convention has never seen such a vibrant mix of influencers as this year in Chicago. These content creators have access to events and guests similar to journalists, with five even gracing the same stage as Joe Biden and Kamala Harris. The party aims to connect with younger voters through these influencers, a strategy that is beginning to pay off.
Influencers like Deja Foxx, with a large following on TikTok, are engaging with political issues and capturing the attention of a new generation. The Democrats are catching up to the online firepower of their opponents, utilizing the reach and authenticity of influencers to generate interest and enthusiasm among voters.
Authenticity reigns in this new form of communication, with influencers like Sari Beth Rosenberg and Malynda Hale providing unfiltered content to engage their followers. Despite the risks, influencers are using their platforms to drive political engagement and voter turnout ahead of the upcoming election.
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