CNN — Kamala Harris’ presidential campaign went through a transformation within just four weeks, surprising many with her newfound confidence and clarity. Despite initial doubts, Harris made strategic decisions to redefine her image and connect with voters.
Her team, including veteran Democratic numbers man Geoff Garin, advised her to focus more on the future and avoid negative rhetoric. Harris’ inner circle heeded the advice but ultimately stuck with the messaging that resonated with the crowds.
With a revamped internal operation and limited appearances to avoid missteps, Harris is now projecting a succinct and punchy persona. She is no longer overshadowed by Biden and has gained a sense of liberation in campaigning for herself.
Building her campaign around key issues like climate, small business, and maternal health, Harris is working on honing her message and connecting with younger and minority voters. Her transformation has surprised skeptics and shows promise for her future political career.
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