Kim Jong Un ventures into floods for propaganda in North Korea

North Korean leader Kim Jong Un is being portrayed in a new light by the country’s propaganda apparatus as he leads the effort to tackle a devastating flood emergency in a northwestern area. From planting his feet in the mud to directing military helicopters, Kim Jong Un is shown working alongside ordinary citizens in the midst of the crisis.

The South Korean ministry managing relations with North Korea has highlighted a discrepancy in the way the situation is being portrayed, suggesting that the true extent of the disaster may be larger than reported. This shift in narrative could indicate an attempt by the North Korean government to deflect blame for the impact of the flood.

Despite the challenges posed by the swollen river and rain-soaked runway, Kim Jong Un is depicted as actively involved in the rescue and relief efforts, riding cramped rubber rescue boats and overseeing the evacuation of citizens. The unconventional portrayal of the leader reflects a strategic PR move in response to a humanitarian crisis.