In Egypt, solidarity with Gaza has taken the form of boycott campaigns targeting companies with ties to Israel, gaining momentum recently. In response to the war on Gaza and the boycott movement, Egyptians have turned to economic pressure on companies linked to Israel as a means of showing support.
One prominent target of the boycott is PepsiCo, which acquired SodaStream, an Israeli company. Egyptians have opted for local alternatives like SinaCola and Primo’s Pizza, seizing the marketing opportunity amidst backlash against international brands.
Local brands have capitalized on the boycott trend, with Trobi witnessing a significant sales increase. H.A. Cosmetics and Khotwh are among the local businesses benefitting from the shift in consumer preference towards domestic products.
The success of boycott calls in Egypt mirrors a larger trend in Arab and Muslim nations aimed at expressing solidarity with Gaza. While the impact on global brands remains to be fully gauged, local businesses are experiencing a surge in popularity and sales.
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