In Jordan, the digital economy is on the rise as local businesses increasingly utilize online platforms to enhance their recognition and reach across the country. According to economist Waseem Hussein, the digital economy plays a crucial role in establishing a modern economic system and achieving sustainable development by allowing brands to offer services and products online, engage with consumers, and expand into various industries.
The 2021-2025 National Digital Transformation Strategy aims to fully transition Jordan into a digital environment, with the government recognizing the digital economy as a key driver of development. The Ministry of Digital Economy and Entrepreneurship is focused on enhancing digitally enabled income opportunities and digitizing government services.
Social media and marketing consultant Baraa Ahmad highlights the shift in consumer behavior towards online shopping and services, leading to a rise in digital-friendly businesses in Jordan. She emphasizes the importance for businesses to embrace the online experience in order to thrive in the digital age.
\
[ad_2]
Source link
