Vice President Kamala Harris has officially joined TikTok, demonstrating the app’s significance in engaging with young voters. Following President Joe Biden’s endorsement for her as the presumptive Democratic nominee, TikTok has been flooded with Harris-related content, leading to her recent account launch on the platform.
In just six hours, Harris garnered over 1.1 million followers and 5.8 million views with her introductory video. TikTok has emerged as a crucial tool for politicians to engage with younger audiences, especially those under 35 interested in political issues.
While Biden’s campaign initially delayed its TikTok debut, Harris’ presence underscores the platform’s value in reaching wide audiences. Despite political challenges and security concerns, Harris’ engagement on TikTok signals a new era of social media strategy for Democratic candidates.
With changing dynamics in political campaigning, Harris’ rapid TikTok success highlights the evolving landscape of online voter outreach and the pivotal role social media platforms play in shaping political discourse.
For more details, you can read the full article here.
\
[ad_2]
Source link