Artists intentionally inciting anger through ad language: Subversion at its finest

Labour’s decisive victory in the general election left many Conservative MPs facing a Portillo moment. Liz Truss, Penny Mordaunt, and Jacob Rees-Mogg were among those ousted by disgruntled voters. However, just before the election, a unique event unfolded: a Portaloo appeared overnight on the streets of Shoreditch, London, equipped with a Polling Booth sign and ballot paper toilet paper—a satirical take on the political process.

The installation was crafted by Pattern Up, a collective of young artists known for their bold and provocative works. Their aim is to spark conversations and challenge traditional political norms. From spoof ads to humorous action figures, Pattern Up uses art to make impactful statements and encourage civic engagement.

These guerrilla creatives, together with artists like Foka Wolf, Imbue, and Spicebag, are part of a growing movement challenging mainstream narratives through subvertising. By reimagining familiar advertising tropes, they disrupt reality and prompt viewers to think critically.

Their unconventional approach has garnered attention on social media and in galleries, where their work pushes boundaries and prompts reflection. As the political landscape shifts, these artists remain committed to using their art to provoke thought and inspire change.

Cease and Resist, an exhibition featuring these artists, will be held at Camden Open Air Gallery, London, from 2 August to 6 September. Join us to experience a new wave of provocative art that challenges the status quo.