Have you ever wondered how Facebook and Instagram decide what content to show you in your news feed? Guardian Australia conducted an eye-opening experiment by setting up blank dummy accounts to see what algorithms would serve without any input. Three months later, the results were shocking – filled with sexist and misogynistic content.
Despite the lack of interaction or personal data provided, Facebook and Instagram bombarded the dummy accounts with inappropriate and sexist content. The experiment shed light on how algorithms can create a toxic environment, leading to concerns about the lack of accountability and transparency in these platforms.
What did we see?
Facebook initially showed generic memes but quickly transitioned to sexist and offensive content. Instagram, on the other hand, focused on suggestive photos on the explore page but maintained a more benign feed.
The experiment highlighted the need for greater oversight and regulation of social media algorithms to prevent the spread of harmful and toxic content. It’s crucial for platforms to prioritize user safety and well-being over engagement metrics.