Toyota is intensifying its efforts in Indonesia, a competitive automotive market in Southeast Asia, by introducing new hybrid models and plans for increased local production to meet growing demand and environmental goals.
At the Gaikindo Indonesia International Auto Show, Toyota unveiled its latest Prius hybrids, aiming to attract potential buyers with a standard and plug-in version. Despite competition from new entrants like BYD and BAIC Motor, Toyota maintains over 50% market share.
In 2023, Toyota saw a significant increase in hybrid and battery EV sales in Indonesia. The government’s push for net-zero emissions by 2060 and promotion of EVs align with Toyota’s strategy. However, challenges such as limited charging stations and higher EV costs persist in the market.
Toyota’s marketing strategy in Indonesia includes a gradual shift towards electrification, starting with local hybrid production before transitioning to battery-electric vehicles. By 2030, Toyota aims to have 35 BEV models globally while emphasizing affordability and environmental impact.
Embracing adaptability and foresight, Toyota leads in sustainable automotive technologies in Indonesia, navigating regulatory pressures and competition with a focus on hybrids and EVs.