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Thai Prime Minister Srettha Thavisin is considering lifting the 52-year-old ban on afternoon alcohol sales in response to appeals from the struggling tourism industry. The ban, in place from 2 p.m. to 5 p.m., has drawn criticism from restaurant operators seeking relief from rising costs and economic challenges. The potential change could provide much-needed support to bars, hotels, and eateries in Thailand, especially as temperatures soar.
The move comes amidst efforts to revive Southeast Asia’s second-largest economy, with the country aiming to attract 36.7 million travelers this year. However, challenges persist as the Thai Hotels Association seeks assistance for renovations and recovery post-pandemic. The tourism industry’s plea for urgent action coincides with Thailand’s decision to reclassify marijuana, tightening regulations.