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Brazil’s fintech sector capitalizes on emerging growth prospects

TBR PHOTOS 2024 07 01T160250.557
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Brazil’s fintech ecosystem is thriving amidst the modernization of banking and financial systems. The focus on initiatives like instant payments and digital currency is creating new growth opportunities, especially for companies supporting businesses in these areas.

The B2B fintech segment in Latin America has experienced significant growth, with 1,284 startups comprising 47.3 percent of the region’s fintech landscape. Brazil alone contributes to 66 percent of this total, showcasing a strong position in the market.

Investment trends in Latin America’s business-focused fintechs have been on the rise since 2018, reaching a peak in 2021 with over USD 2 billion across 174 deals. Despite a slight dip in 2023, investments have been rebounding, with USD 400 million already invested by May 2024.

B2B fintechs are crucial players in the Central Bank’s modernization agenda, with initiatives like the successful PIX instant payments system. This evolution from consumer-focused models to B2B solutions is driving innovation and reshaping the financial services landscape in Brazil.

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