In today’s digital age, the impact of social media on democracy and personal relationships is a hotly debated topic. While these platforms enable knowledge sharing and community building, they also wield significant influence on political landscapes and everyday interactions.
Social media’s role in politics is evident, from Barack Obama’s successful campaign to the Cambridge Analytica scandal that marred subsequent elections. In India, parties leverage platforms like Facebook and WhatsApp for propaganda, with the BJP allegedly benefitting from targeted advertising.
India’s social media landscape is rapidly expanding, with a significant portion of the population actively engaged on platforms like WhatsApp and Facebook. This growth has implications for social, political, and cultural dynamics.
Research shows that social media can enhance democratic engagement, with many countries recognizing its positive impact on political discourse. In India, social media played a crucial role in shaping public opinion during recent elections.
While social media offers connectivity, it also poses challenges to personal relationships and mental health. Excessive usage can lead to issues like depression and feelings of overwhelm, highlighting the need for mindful engagement.
In conclusion, social media’s dual nature of connecting and dividing underscores the importance of responsible use. Users must be mindful of their online interactions to promote harmonious coexistence in the digital world.
(The writer is Professor and Dean, Christ deemed to be University, Bengaluru)
Published 30 June 2024, 23:33 IST