Jordan Bardella, the charismatic leader of France’s far-right National Rally (RN), is on a meteoric rise to power. With 1.3 million TikTok followers, Bardella presents a friendly and accessible image, promising to restore faith in France and govern independently in the upcoming parliamentary election.
Bardella, born to Italian parents, grew up in a Parisian suburb and has experienced firsthand the impact of unchecked immigration. As he campaigns on curbing migration, cutting energy taxes, and boosting school authority, Bardella aims to connect with voters through his clean-shaved looks and mild-mannered approach.
While presenting a more palatable image, Bardella’s far-right core views remain intact, including tough measures on immigration and combating Islamist ideologies. With a focus on restoring state authority in schools and addressing the cost of living crisis, Bardella’s RN party has veered away from some controversial stances like Frexit.
As Macron’s snap election poses a challenge for Bardella to prove his readiness to govern, the French electorate faces a critical choice between traditional leadership and a new political force.
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