Former government spokesperson Eylon Levy became an unexpected social media sensation after stepping into the role of government spokesperson with a bang. With over 260,000 followers on Instagram and 208,000 followers on Twitter, Levy’s eloquent and elegant responses to anti-Israel media figures made him a household name.
However, his newfound fame came with a bittersweet realization as he grappled with the responsibility of representing Israel during the country’s darkest hour. Levy’s unorthodox approach to public diplomacy landed him in hot water, leading to his suspension from official government duties.
Undeterred, Levy founded the Israeli Citizen Spokespersons’ Office to continue advocating for Israel in the digital sphere. He believes that Israel’s public diplomacy strategy needs a complete overhaul, emphasizing the need for citizen spokespeople in various languages and time zones.
Levy’s journey from government spokesperson to social media influencer showcases the power of individual voices in shaping public perception. As he navigates his new role, Levy remains committed to telling Israel’s story and challenging misconceptions on a global scale.