Canada is cracking down on ‘greenwashing’ with changes to the competition law. Greenwashing is the deceptive practice of marketing a company’s products or policies as environmentally friendly when they are not. The amendments to the Competition Act aim to prevent businesses from making false or misleading claims about their environmental practices.
The Canadian government is taking action to protect consumers and ensure that companies are held accountable for their sustainability claims. By addressing greenwashing, the new legislation aims to promote transparency and trust in the marketplace. Businesses will now be required to provide evidence to support any environmental claims they make, helping consumers make informed choices about the products they purchase.
These changes represent a step towards a more sustainable and ethical business environment in Canada. By deterring greenwashing, the government is sending a clear message that misleading eco-friendly claims will not be tolerated. This shift towards greater accountability and transparency is a positive development for both consumers and the environment.\
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