Japan, once a hidden gem for tourists, has seen a massive influx of visitors in recent years, with the number of tourists skyrocketing from three to 25 million in 2023. The country aims to attract 60 million annual visitors by 2030. This surge has led to new challenges, such as overcrowding at popular tourist sites like Mount Fuji and labor shortages in local businesses.
The Japanese government has implemented various measures to manage the tourism boom, including entry taxes for some remote islands and restrictions on nightlife in popular areas like Shibuya. While the influx of tourists has boosted the economy, it has also exposed underlying issues such as labor shortages and corporate bankruptcies.
New measures
Despite the challenges, Japan remains committed to providing a unique and hospitable experience for visitors. From iconic landmarks like the Kiyomizudera shrine in Kyoto to remote islands in the Okinawa region, Japan continues to attract travelers from around the world.
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