Alfa Romeo is working on a new car at its Balocco proving grounds in Italy, known for developing performance models. The track, over 20km long, has always been private for the Alfa Romeo development team. This marks the first time the international press will have access to the full configuration, previously used extensively by the “Alfa Corse” team for testing racing cars.
The Name Controversy
The car faced a naming controversy, initially called “Milano” then changed to “Junior” due to criticism from Italy’s government. Despite meeting legal requirements, the name change aimed to improve relations. CEO Jean-Philippe Imparato explained that “Junior” pays homage to the brand’s history and successful models from the past.
In a groundbreaking development, Alfa Romeo’s new car is under construction at their exclusive Balocco proving grounds in Italy. This iconic track, utilized since 1962 for developing high-performance models, has always been off-limits to external drivers. However, the international press will now gain unprecedented access to the full 20km route, previously reserved for Alfa Romeo’s skilled development team.
Notably, the car faced controversy regarding its name, originally designated as “Milano” before being rebranded as “Junior” due to government criticism. Despite initially meeting legal standards, the brand opted for this change to maintain amicable relations. CEO Jean-Philippe Imparato emphasized that “Junior” pays homage to Alfa Romeo’s rich history and iconic models, offering a nod to their past successes.
This shift represents a significant move for the brand, as they navigate through the complexities of naming, honoring their heritage while addressing external concerns.\
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