Trends in News Consumption
A global study reveals that news avoidance is at record levels, with 39% of people actively avoiding the news. Wars in Ukraine and the Middle East have likely contributed to this trend, resulting in a decline in interest in news overall.
The study found that trust in the news remains steady at 40%, overall. However, younger people and women are feeling overwhelmed by the amount of news available, with 73% of UK residents now getting their news online.
Furthermore, the report highlights the rise of TikTok as a news source, overtaking Twitter in popularity, especially among young people. The shift towards online and social media for news consumption is evident, with traditional sources like TV and print seeing a decline in audience.
Overall, the report points towards changing preferences in news consumption and the need for news outlets to adapt to new platforms and formats to engage audiences effectively.
\
[ad_2]
Source link