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Supreme Court denies trademark for ‘Trump too small’ in California

Trademark Battle Over “Trump too small” Suggestive Phrase

The recent Supreme Court ruling against Steve Elster’s quest to trademark the phrase “Trump too small” has brought attention to the ongoing legal battles related to former President Donald Trump. Elster, a California man, sought exclusive rights to use the phrase on merchandise, including T-shirts, but the court upheld the government’s decision to deny the trademark.

Despite the setback, the phrase can still be used, as noted by government officials who stated that Trump had not consented to its exclusive use. This case highlights the complexities of trademark law and free speech rights.

Chief Justice John Roberts raised concerns during arguments about potential chaos if Elster were to win, suggesting that it could lead to a flood of similar trademark requests. The court’s decision is in line with previous rulings that address the refusal of trademarks that may be seen as scandalous, immoral, or disparaging.

The phrase “Trump too small” originates from a verbal exchange between Trump and then-presidential candidate Marco Rubio during the 2016 campaign, adding a unique twist to the legal dispute.

Stay tuned for more updates on this intriguing trademark battle and its implications in the world of intellectual property.

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