Apple’s Generative AI Features Unlikely to Boost Sales in China
Apple’s recent introduction of generative artificial intelligence (AI) capabilities on its devices may not have the desired impact on sales in China, analysts say. Despite unveiling new functions like intelligent text generation and photo editing at its annual Worldwide Developers Conference, the company faces challenges due to local competition and regulatory restrictions in the Chinese market.
While Apple is integrating generative AI later than Android rivals, analysts believe these new features may not be readily available in China. The country’s strict regulations mandate companies to register AI services with regulators before public release, limiting the access to services from US tech giants like Apple and Google.
Industry experts suggest that Apple’s AI announcement, though a step towards catching up with competitors, may not significantly impact iPhone sales in China in the short term. In a market where Samsung has seen success with early AI technology adoption, Apple is expected to face challenges in meeting regulatory requirements for launching AI functions in the country. As the Chinese handset industry experiences a growth bottleneck, Apple may need time to navigate these hurdles to improve its market position in China.