Brazil’s plan for affordable beef includes world’s priciest cow

In the heart of Brazil’s vast cattle industry stands Viatina-19 FIV Mara Movéis, a supercow worth a staggering $4 million. She’s the most expensive cow ever sold at auction, twice as heavy as the average adult of her breed. Her extraordinary genetics have made her a symbol of Brazil’s ambitions in the cattle industry.

With the world’s largest beef cattle population, Brazil is a major player in the global meat market. Despite concerns about the environmental impact of beef production, the country is striving to conquer new export markets. Elite cows like Viatina-19 are bred for their meatier characteristics, fueling a lucrative industry of high-stakes auctions and genetic enhancements.

As Brazil looks to expand its presence in the international meat trade, cows like Viatina-19 represent the pinnacle of genetic excellence. Their offspring hold the key to future advances in cattle breeding and meat production. While some criticize the breeding of such high-maintenance cows, others see them as a valuable asset in meeting the demands of a growing global market.