McDonald’s is debunking claims of drastic price increases with facts and figures to set the record straight.
Joe Erlinger, McDonald’s U.S. President, clarified that reports suggesting a 100% increase in the price of a Big Mac since 2019 are false. The actual increase is 20.5%, with the current price at $5.29.
While acknowledging some notable price hikes, such as a 44% increase in medium fries, McDonald’s attributes these adjustments to rising costs of labor, paper, and food over the past five years.
In response to inflation impacting store traffic, McDonald’s plans to roll out a wider range of deals to cater to value-conscious customers. A $5 meal deal, featuring a variety of menu items, is set to launch next month.
Erlinger emphasized the importance of maintaining affordability and value for customers, highlighting the company’s commitment to offering meaningful deals.
As McDonald’s navigates market challenges, providing customers with budget-friendly options remains a top priority for the fast-food chain.
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